Custom enterprise level software can significantly improve channel enablement in a number of ways. Here are a few examples: Improved communication and collaboration: Lodeware MDF acts as a centralized platform for channel partners to communicate with your sales and channel team. Consolidated communication will help to facilitate collaboration, share best practices, and improve the speed […]
Channel enablement refers to the process of equipping and empowering channel partners such as distributors, resellers, and agents to effectively market, sell, and support a company’s products or services. There are several benefits of channel enablement, including: Increased sales: By providing channel partners with the necessary tools, training, and resources, companies can help them to […]
As the technology industry continues to evolve, companies are increasingly looking for ways to stay ahead of the competition. One of the most effective ways to do so is by investing in market development fund (MDF) software, which allows businesses to more effectively allocate their marketing budgets and improve their overall ROI while protecting their […]
Demand generation marketing strategy is meant to drive awareness and fuel interest into a company’s products or services. Campaigns can be standalone initiated by the product owner or in a B2B partnership as a contributor like co-marketing and co-branded activities. The most essential part of any marketing strategy is the ability to offer solutions to […]