Channel strategy refers to the process of selecting and managing the various distribution channels through which a company’s products or services are sold to customers.

It involves developing a comprehensive plan for reaching and engaging with customers through different channels, including direct and indirect channels, online and offline channels, and various intermediaries such as distributors, resellers, and retailers.

A channel strategy is used to take into account factors such as customer needs, market trends, competitor offerings, and the capabilities and resources of the company and its partners. It also involves defining the roles and responsibilities of each channel partner, setting targets and goals, providing training and support, and measuring and analyzing performance metrics.

A well-designed channel strategy can help companies optimize their sales performance, improve customer satisfaction, and increase their competitive advantage in the marketplace.