Channel training refers to the training of a company’s network of channel partners (resellers, authorized support centers, and so on). It encompasses all kinds of uses like onboarding new channel partners, certifying them, and teaching your partner network members how to best market, sell, and support your products and services. In other words, it lets you build the partner skills that you need to succeed.

It ensures that your company’s brand integrity is upheld. If your company uses a network of indirect sales partners, also known as channel partners, there is really only one way to be sure that they are fully prepared to sell your products – proper training and certification.

If you train your channel partners to sell your product effectively, you help them to increase sales and earn more with you. The larger the share of your partners’ total revenue that you command, the more opportunities they will see in collaboration with your brand.